SKAVA

 

A leading Ecommerce company that helps enterprises deliver omni -channel experiences.

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The company had a small marketing team of 2 and hadn't invested a lot in building their online presence. They were also looking to launch their omni -channel e -commerce solution (mobile platform previously) for enterprises to help them take a multi-channel approach towards providing a seamless shopping experience to their customers.

 

Pain points -

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• Ineffective website resulting in little traffic and no lead generation

• No social media strategy resulting in low brand awareness and opportunity to connect with prospects and customers online

• Missing key brand elements resulting in issues with market positioning, sales and company culture 

• No Go to Market for new product launch 

• Limited Sales Enablement Content resulting in delays in responding to customers

 

Outcome -

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Using industry and competition research, brand, marketing communication and social media audit, I addressed some of the above issues.​ Also provided website recommendations to make it a high converting website while showcasing their technology expertise.

 

With the changes, the company was able to launch their e-commerce technology offering successfully, get a brand awareness lift and eventually got acquired by Infosys.