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Our clients are technology startups that provide e-commerce digital commerce capabilities to enterprises. They are located in Canada and US - San Francisco, Los Angeles, San Diego, California and Vancouver B.C.
A leading Ecommerce company that helps enterprises deliver omni -channel experiences.
The company had a small marketing team of 2 and hadn't invested a lot in building their online presence. They were also looking to launch their omni -channel e -commerce solution (mobile platform previously) for enterprises to help them take a multi-channel approach towards providing a seamless shopping experience to their customers.
Pain points -
Ineffective website resulting in little traffic and no lead generation
No social media strategy resulting in low brand awareness and opportunity to connect with prospects and customers online
Missing key brand elements resulting in issues with market positioning, sales and company culture
No Go to Market for new product launch
Limited Sales Enablement Content resulting in delays in responding to customers
Using industry and competition research, brand, marketing communication and social media audit, I addressed some of the above issues. Also provided website recommendations to make it a high converting website while showcasing their technology expertise.
With the changes, the company was able to launch their e-commerce technology offering successfully, get a brand awareness lift and eventually got acquired by Infosys.
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