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Your guide to B2B sales, marketing and leadership the modern way

5 tips to effectively lead your sales and marketing team during a recession

Aug 19, 2022
2 min

5 tips to effectively lead your sales and marketing team during a recession

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}

Ruchira Agrawal

Apr 8, 2022
4 min

5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

5 Compelling Ways How A B2B Online Community Helps Your Business Grow

Ruchira Agrawal

Apr 7, 2022
3 min

5 Compelling Ways How A B2B Online Community Helps Your Business Grow

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...

What A Winning Channel Sales Strategy Must Contain And Shouldn't be Missed

Ruchira Agrawal

Mar 27, 2022
4 min

What A Winning Channel Sales Strategy Must Contain And Shouldn't be Missed

Developing thriving channel partner relationships takes time, energy, money and careful consideration. It entails clarity, taking a long...

Channel Partners: 8 Types That Accelerate Your Sales {With Examples}

Ruchira Agrawal

Mar 25, 2022
4 min

Channel Partners: 8 Types That Accelerate Your Sales {With Examples}

If you are reading this blog post, you are obviously interested in learning about channel partners - who they are and why you should...

Ruchira Agrawal

Mar 1, 2022
4 min

Why You Need A Brand Story Not Just Data To Market Well

We all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...

What Sales Needs To Know About Buying Committee And Roles

Ruchira Agrawal

Feb 23, 2022
4 min

What Sales Needs To Know About Buying Committee And Roles

Back in the day when I began my sales and marketing career, there used to be two or 3 individuals at best on the buyer's side that we had...

Stay Ahead: How To Use Competitive Analysis In Marketing

Ruchira Agrawal

Feb 22, 2022
3 min

Stay Ahead: How To Use Competitive Analysis In Marketing

So in your sales conversations with your prospects lately, there is a business that has started to pop up every now and then, let’s call...

4 Elements Of A Compelling SaaS Value Proposition Statement {Examples}

Ruchira Agrawal

Feb 21, 2022
4 min

4 Elements Of A Compelling SaaS Value Proposition Statement {Examples}

So you built an amazing product but your sales is struggling. Your customer base isn’t growing and you aren’t meeting your MRR goals....

Ruchira Agrawal

Feb 14, 2022
3 min

Ideal Customer Profile & Buyer Persona - How To Use Them In B2B Marketing?

Ideal customer profile vs. buyer persona - are they the same? Which is more important? Do you need both in developing your sales and...

What is intent data? 6 best ways to leverage it for B2B sales and marketing growth

Ruchira Agrawal

Feb 10, 2022
4 min

What is intent data? 6 best ways to leverage it for B2B sales and marketing growth

If you are a b2b sales, marketing or revenue professional, you know buyer behavior has changed. Modern buyers stay anonymous, work from...

What does go-to-market mean? {5 strategy components}

Ruchira Agrawal

Feb 9, 2022
4 min

What does go-to-market mean? {5 strategy components}

What does a go-to-market mean? Utilized to launch a product, service or a business and often referred to as a go-to-market strategy (GTM...

What is an account-based marketing platform? {List}

Ruchira Agrawal

Feb 8, 2022
4 min

What is an account-based marketing platform? {List}

An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...

Is Metaverse real ? Metaverse Commerce and Marketing

Ruchira Agrawal

Jan 23, 2022
4 min

Is Metaverse real ? Metaverse Commerce and Marketing

Is Metaverse real? Since Facebook changed it's name to Meta last year, there has been so much conversation around the topic lately....

What content b2b buyers really care about on your website [ecomm tech vendors]

Ruchira Agrawal

Sep 17, 2021
4 min

What content b2b buyers really care about on your website [ecomm tech vendors]

Your website is your online location, a place for you to share about your brand, products and services. In today’s digital first world,...

8 free b2b competitive intelligence sources for technology suppliers

Ruchira Agrawal

Sep 14, 2021
4 min

8 free b2b competitive intelligence sources for technology suppliers

If you’re in business, you’ve heard of B2B competitive intelligence or CI right? According to Crayon, a leading CI platform company - it...

7 effective sales enablement content ideas for ecommerce tech suppliers [examples]

Ruchira Agrawal

Sep 14, 2021
5 min

7 effective sales enablement content ideas for ecommerce tech suppliers [examples]

Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...

B2B buyer enablement: How can ecommerce tech vendors leverage it effectively

Ruchira Agrawal

Sep 5, 2021
5 min

B2B buyer enablement: How can ecommerce tech vendors leverage it effectively

B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...

15 B2B buyer journey statistics to help you plan your sales + marketing strategy

Ruchira Agrawal

Sep 2, 2021
3 min

15 B2B buyer journey statistics to help you plan your sales + marketing strategy

B2B buyer journey is evolving fast and so are modern B2B buyer’s preferences and behavior. And in order to be effective in your sales and...

How to gain customer trust and close more deals [B2B ecommerce vendors]

Ruchira Agrawal

Sep 1, 2021
4 min

How to gain customer trust and close more deals [B2B ecommerce vendors]

Trust is an integral part of any meaningful human relationship. At work, trust must exist between leaders, teams and co-workers. In...

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