Ruchira AgrawalFeb 28, 20224 min readWhy You Need A Brand Story Not Just Data To Market WellWe all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...
Ruchira AgrawalFeb 1, 20224 min readWhat is employee advocacy and how do marketers win with it?What is employee advocacy and how do marketers win with it? When employees organically amplify their company’s brand, product and...
Ruchira AgrawalSep 17, 20214 min readWhat content b2b buyers really care about on your website [ecomm tech vendors]Your website is your online location, a place for you to share about your brand, products and services. In today’s digital first world,...
Ruchira AgrawalSep 1, 20214 min readHow to gain customer trust and close more deals [B2B ecommerce vendors]Trust is an integral part of any meaningful human relationship. At work, trust must exist between leaders, teams and co-workers. In...
Ruchira AgrawalAug 19, 20222 min read5 tips to effectively lead your sales and marketing team during a recessionI haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...
Ruchira AgrawalApr 8, 20224 min read5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
Ruchira AgrawalApr 7, 20223 min read5 Compelling Ways How A B2B Online Community Helps Your Business GrowIt's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...