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Your guide to B2B sales, marketing and leadership the modern way

Your website is your online location, a place for you to share about your brand, products and services. In today’s digital first world,...

Sep 17, 20214 min read

Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...

Sep 14, 20215 min read

B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...

Sep 5, 20215 min read

Marketing is ever evolving and so are marketing tactics. What is innovative and on trend today might feel so 2020 very quickly. But what...

Aug 23, 20216 min read

I recently consulted with an ecommerce platform provider who had a very limited online presence. Their website wasn’t updated and their...

Jun 14, 20213 min read

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Aug 19, 20222 min read

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 8, 20224 min read

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...

Apr 7, 20223 min read