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Your guide to B2B sales, marketing and leadership the modern way

Channel Partners: 8 Types That Accelerate Your Sales {With Examples}

If you are reading this blog post, you are obviously interested in learning about channel partners - who they are and why you should...

Stay Ahead: How To Use Competitive Analysis In Marketing

So in your sales conversations with your prospects lately, there is a business that has started to pop up every now and then, let’s call...

11 top saas marketing metrics that every CMO should track

Saas market is growing at a staggering rate. In 2022 it is expected to reach 145 million US dollars. Which means in order to stay...

What does go-to-market mean? {5 strategy components}

What does a go-to-market mean? Utilized to launch a product, service or a business and often referred to as a go-to-market strategy (GTM...

What is employee advocacy and how do marketers win with it?

What is employee advocacy and how do marketers win with it? When employees organically amplify their company’s brand, product and...

Is Metaverse real ? Metaverse Commerce and Marketing

Is Metaverse real? Since Facebook changed it's name to Meta last year, there has been so much conversation around the topic lately....

8 free b2b competitive intelligence sources for technology suppliers

If you’re in business, you’ve heard of B2B competitive intelligence or CI right? According to Crayon, a leading CI platform company - it...

When and how to hire marketing consulting services for B2B SaaS business

Companies hire external talent on contractual basis all the time to meet their various organizational needs - Brand developers, CPA,...

8 marketing tactics to include in your digital marketing strategy in 2021

Marketing is ever evolving and so are marketing tactics. What is innovative and on trend today might feel so 2020 very quickly. But what...