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Your guide to B2B sales, marketing and leadership the modern way

B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...

Sep 5, 20215 min read

More and more B2B buyers are online and relying on digital channels to make their purchase decisions. In fact according to Gartner - When...

Jun 11, 20213 min read

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Aug 19, 20222 min read

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 8, 20224 min read

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...

Apr 7, 20223 min read