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Your guide to B2B sales, marketing and leadership the modern way
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Ideal Customer Profile & Buyer Persona - How To Use Them In B2B Marketing?
Ideal customer profile vs. buyer persona - are they the same? Which is more important? Do you need both in developing your sales and...
Ruchira Agrawal
Feb 14, 20223 min read
12 Questions To Help You Determine Product/Market Fit
If you’re ready to launch your product and working on developing a go-to-market, make sure your foundation is built strong by assessing...
Ruchira Agrawal
Feb 12, 20224 min read
11 top saas marketing metrics that every CMO should track
Saas market is growing at a staggering rate. In 2022 it is expected to reach 145 million US dollars. Which means in order to stay...
Ruchira Agrawal
Feb 11, 20224 min read
What is intent data? 6 best ways to leverage it for B2B sales and marketing growth
If you are a b2b sales, marketing or revenue professional, you know buyer behavior has changed. Modern buyers stay anonymous, work from...
Ruchira Agrawal
Feb 10, 20224 min read
What does go-to-market mean? {5 strategy components}
What does a go-to-market mean? Utilized to launch a product, service or a business and often referred to as a go-to-market strategy (GTM...
Ruchira Agrawal
Feb 9, 20224 min read
What is an account-based marketing platform? {List}
An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...
Ruchira Agrawal
Feb 8, 20224 min read
Popular stories
5 tips to effectively lead your sales and marketing team during a recession
I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...
Ruchira Agrawal
Aug 19, 20222 min read
5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}
So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
Ruchira Agrawal
Apr 8, 20224 min read
5 Compelling Ways How A B2B Online Community Helps Your Business Grow
It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...
Ruchira Agrawal
Apr 7, 20223 min read
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