Blog

Your guide to B2B sales, marketing and leadership the modern way

Mar 1, 2022
4 min

Why You Need A Brand Story Not Just Data To Market Well

We all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...

Ruchira Agrawal

Feb 24, 2022
5 min

B2B Buyer Persona: Cut The Fluff And Build One That Is Actionable

If you build a product they will come, says no one. In today's hyper-competitive scenario, if your plan is to succeed, your selling and...

Ruchira Agrawal

Feb 23, 2022
4 min

What Sales Needs To Know About Buying Committee And Roles

Back in the day when I began my sales and marketing career, there used to be two or 3 individuals at best on the buyer's side that we had...

Ruchira Agrawal

Feb 21, 2022
4 min

4 Elements Of A Compelling SaaS Value Proposition Statement {Examples}

So you built an amazing product but your sales is struggling. Your customer base isn’t growing and you aren’t meeting your MRR goals....

Ruchira Agrawal

Feb 14, 2022
3 min

Ideal Customer Profile & Buyer Persona - How To Use Them In B2B Marketing?

Ideal customer profile vs. buyer persona - are they the same? Which is more important? Do you need both in developing your sales and...

Ruchira Agrawal

Feb 8, 2022
4 min

What is an account-based marketing platform? {List}

An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...

Ruchira Agrawal

Sep 17, 2021
4 min

What content b2b buyers really care about on your website [ecomm tech vendors]

Your website is your online location, a place for you to share about your brand, products and services. In today’s digital first world,...

Ruchira Agrawal

Sep 14, 2021
5 min

7 effective sales enablement content ideas for ecommerce tech suppliers [examples]

Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...

Ruchira Agrawal

Sep 2, 2021
3 min

15 B2B buyer journey statistics to help you plan your sales + marketing strategy

B2B buyer journey is evolving fast and so are modern B2B buyer’s preferences and behavior. And in order to be effective in your sales and...

Ruchira Agrawal

Aug 28, 2021
3 min

What do modern B2B buyers want from tech vendors?

B2B buying process has evolved, especially since 2020. There have been radical changes in what modern buyer’s want and expect from their...

Ruchira Agrawal

Aug 27, 2021
4 min

What are 5 critical modern b2b buyer challenges in 2021?

Understanding your b2b buyers better includes learning about various buying challenges they encounter during their purchase...

Ruchira Agrawal

Aug 19, 2021
4 min

15 best current and upcoming digital commerce trends you can’t afford to miss

Will ecommerce continue to grow? The short answer is Yes. Consumers are relying on digital commerce to shop for everything they need...

Ruchira Agrawal

Jun 14, 2021
3 min

3 reasons why a blog is important for your B2B e-commerce tech startup

I recently consulted with an ecommerce platform provider who had a very limited online presence. Their website wasn’t updated and their...

Ruchira Agrawal

Jun 11, 2021
3 min

8 steps to making an effective website for your e-commerce tech business

More and more B2B buyers are online and relying on digital channels to make their purchase decisions. In fact according to Gartner - When...

Ruchira Agrawal

Jun 10, 2021
2 min

5 reasons your eCommerce tech startup needs a website

Does your company sell products or services to other organizations? Do you rely solely on your sales team to reach out and build...

Blog

Your guide to B2B sales, marketing and leadership the modern way

Popular stories

Subscribe