top of page
Blog
Your guide to B2B sales, marketing and leadership the modern way
Search
B2B Buyer Persona: Cut The Fluff And Build One That Is Actionable
If you build a product they will come, says no one. In today's hyper-competitive scenario, if your plan is to succeed, your selling and...
Ruchira Agrawal
Feb 24, 20225 min read
10
0
What Sales Needs To Know About Buying Committee And Roles
Back in the day when I began my sales and marketing career, there used to be two or 3 individuals at best on the buyer's side that we had...
Ruchira Agrawal
Feb 23, 20224 min read
140
0
What is an account-based marketing platform? {List}
An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...
Ruchira Agrawal
Feb 8, 20224 min read
10
0
15 B2B buyer journey statistics to help you plan your sales + marketing strategy
B2B buyer journey is evolving fast and so are modern B2B buyer’s preferences and behavior. And in order to be effective in your sales and...
Ruchira Agrawal
Sep 2, 20213 min read
11
0
5 reasons your eCommerce tech startup needs a website
Does your company sell products or services to other organizations? Do you rely solely on your sales team to reach out and build...
Ruchira Agrawal
Jun 10, 20212 min read
12
0
Popular stories
5 tips to effectively lead your sales and marketing team during a recession
I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...
Ruchira Agrawal
Aug 19, 20222 min read
27
0
5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}
So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
Ruchira Agrawal
Apr 8, 20224 min read
31
0
5 Compelling Ways How A B2B Online Community Helps Your Business Grow
It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...
Ruchira Agrawal
Apr 7, 20223 min read
30
0
bottom of page