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I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...

If you are reading this blog post, you are obviously interested in learning about channel partners - who they are and why you should...

We all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...

Whether you are working on your marketing strategy or developing a go-to-market plan to launch a new product, service or a business,...

So in your sales conversations with your prospects lately, there is a business that has started to pop up every now and then, let’s call...

So you built an amazing product but your sales is struggling. Your customer base isn’t growing and you aren’t meeting your MRR goals....

If you’re ready to launch your product and working on developing a go-to-market, make sure your foundation is built strong by assessing...

Saas market is growing at a staggering rate. In 2022 it is expected to reach 145 million US dollars. Which means in order to stay...

If you are a b2b sales, marketing or revenue professional, you know buyer behavior has changed. Modern buyers stay anonymous, work from...

What does a go-to-market mean? Utilized to launch a product, service or a business and often referred to as a go-to-market strategy (GTM...

An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...

Is Metaverse real? Since Facebook changed it's name to Meta last year, there has been so much conversation around the topic lately....

Your website is your online location, a place for you to share about your brand, products and services. In today’s digital first world,...

If you’re in business, you’ve heard of B2B competitive intelligence or CI right? According to Crayon, a leading CI platform company - it...

Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...

B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...

Understanding your b2b buyers better includes learning about various buying challenges they encounter during their purchase...

Will ecommerce continue to grow? The short answer is Yes. Consumers are relying on digital commerce to shop for everything they need...

Sales and Marketing departments largely have the same goals - to get new clients, retain existing ones, increase revenue and grow...