5 tips to effectively lead your sales and marketing team during a recession
I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...
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Ruchira Agrawal
- Apr 7
- 3 min
5 Compelling Ways How A B2B Online Community Helps Your Business Grow
It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...
90
Ruchira Agrawal
- Mar 25
- 4 min
Channel Partners: 8 Types That Accelerate Your Sales {With Examples}
If you are reading this blog post, you are obviously interested in learning about channel partners - who they are and why you should...
70
Ruchira Agrawal
- Feb 28
- 4 min
Why You Need A Brand Story Not Just Data To Market Well
We all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...
120
Ruchira Agrawal
- Feb 27
- 4 min
Marketing Message: 6 Elements To Help You Create Effective Messaging {Examples}
Whether you are working on your marketing strategy or developing a go-to-market plan to launch a new product, service or a business,...
110
Ruchira Agrawal
- Feb 22
- 3 min
Stay Ahead: How To Use Competitive Analysis In Marketing
So in your sales conversations with your prospects lately, there is a business that has started to pop up every now and then, let’s call...
50
Ruchira Agrawal
- Feb 21
- 4 min
4 Elements Of A Compelling SaaS Value Proposition Statement {Examples}
So you built an amazing product but your sales is struggling. Your customer base isn’t growing and you aren’t meeting your MRR goals....
130
Ruchira Agrawal
- Feb 12
- 4 min
12 Questions To Help You Determine Product/Market Fit
If you’re ready to launch your product and working on developing a go-to-market, make sure your foundation is built strong by assessing...
30
Ruchira Agrawal
- Feb 11
- 4 min
11 top saas marketing metrics that every CMO should track
Saas market is growing at a staggering rate. In 2022 it is expected to reach 145 million US dollars. Which means in order to stay...
260
Ruchira Agrawal
- Feb 10
- 4 min
What is intent data? 6 best ways to leverage it for B2B sales and marketing growth
If you are a b2b sales, marketing or revenue professional, you know buyer behavior has changed. Modern buyers stay anonymous, work from...
100
Ruchira Agrawal
- Feb 9
- 4 min
What does go-to-market mean? {5 strategy components}
What does a go-to-market mean? Utilized to launch a product, service or a business and often referred to as a go-to-market strategy (GTM...
480
Ruchira Agrawal
- Feb 8
- 4 min
What is an account-based marketing platform? {List}
An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...
70
Ruchira Agrawal
- Jan 23
- 4 min
Is Metaverse real ? Metaverse Commerce and Marketing
Is Metaverse real? Since Facebook changed it's name to Meta last year, there has been so much conversation around the topic lately....
280
![What content b2b buyers really care about on your website [ecomm tech vendors]](https://static.wixstatic.com/media/11062b_6c65abe3f7874b7480ff561450284bfe~mv2.jpg/v1/fill/w_1,h_1,fp_0.50_0.50,q_90,enc_auto/11062b_6c65abe3f7874b7480ff561450284bfe~mv2.jpg)
Ruchira Agrawal
- Sep 17, 2021
- 4 min
What content b2b buyers really care about on your website [ecomm tech vendors]
Your website is your online location, a place for you to share about your brand, products and services. In today’s digital first world,...
60
Ruchira Agrawal
- Sep 14, 2021
- 4 min
8 free b2b competitive intelligence sources for technology suppliers
If you’re in business, you’ve heard of B2B competitive intelligence or CI right? According to Crayon, a leading CI platform company - it...
80
![7 effective sales enablement content ideas for ecommerce tech suppliers [examples]](https://static.wixstatic.com/media/3c6ada28ceb647b9942b2a23290d3184.jpg/v1/fill/w_1,h_1,fp_0.50_0.50,q_90,enc_auto/3c6ada28ceb647b9942b2a23290d3184.jpg)
Ruchira Agrawal
- Sep 14, 2021
- 5 min
7 effective sales enablement content ideas for ecommerce tech suppliers [examples]
Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...
130
Ruchira Agrawal
- Sep 5, 2021
- 5 min
B2B buyer enablement: How can ecommerce tech vendors leverage it effectively
B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...
130
Ruchira Agrawal
- Aug 27, 2021
- 4 min
What are 5 critical modern b2b buyer challenges in 2021?
Understanding your b2b buyers better includes learning about various buying challenges they encounter during their purchase...
230
Ruchira Agrawal
- Aug 19, 2021
- 4 min
15 best current and upcoming ecommerce technology trends you can’t afford to miss
Will ecommerce continue to grow? The short answer is Yes. Consumers are relying on digital commerce to shop for everything they need...
70
Ruchira Agrawal
- Jun 12, 2021
- 5 min
What, Why, How of sales and marketing team alignment for Ecommerce tech startups
Sales and Marketing departments largely have the same goals - to get new clients, retain existing ones, increase revenue and grow...
220
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Ruchira Agrawal
- Aug 19
- 2 min
5 tips to effectively lead your sales and marketing team during a recession
I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...
100
Ruchira Agrawal
- Apr 8
- 4 min
5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}
So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
130
Ruchira Agrawal
- Apr 7
- 3 min
5 Compelling Ways How A B2B Online Community Helps Your Business Grow
It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...
90