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Your guide to sales, marketing, e-commerce and leadership

11 top saas marketing metrics that every CMO should track

Saas market is growing at a staggering rate. In 2022 it is expected to reach 145 million US dollars. Which means in order to stay...

What is an account-based marketing platform? {List}

An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...

Is Metaverse real ? Metaverse Commerce and Marketing

Is Metaverse real? Since Facebook changed it's name to Meta last year, there has been so much conversation around the topic lately....

6 B2B marketing trends for ecommerce tech startups in 2022

Today’s B2B customers don’t just want to be delighted and satisfied, they also want to feel confident, valued, respected and understood....

What content b2b buyers really care about on your website [ecomm tech vendors]

Your website is your online location, a place for you to share about your brand, products and services. In today’s digital first world,...

B2B buyer enablement: How can ecommerce tech vendors leverage it effectively

B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...

8 marketing tactics to include in your digital marketing strategy in 2021

Marketing is ever evolving and so are marketing tactics. What is innovative and on trend today might feel so 2020 very quickly. But what...

What does a B2B sales and marketing consultant do?

A sales and marketing consultant is a trained, qualified and a skilled professional that helps businesses grow locally, nationally and...

3 reasons why a blog is important for your B2B e-commerce tech startup

I recently consulted with an ecommerce platform provider who had a very limited online presence. Their website wasn’t updated and their...

8 steps to making an effective website for your e-commerce tech business

More and more B2B buyers are online and relying on digital channels to make their purchase decisions. In fact according to Gartner - When...

5 reasons your eCommerce tech startup needs a website

Does your company sell products or services to other organizations? Do you rely solely on your sales team to reach out and build...