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So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

The center of all B2B sales and marketing is the target customer. In order to secure their attention and business, we rely on data, kpis...

If you are reading this blog post, you are obviously interested in learning about channel partners - who they are and why you should...

We all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...

Saas market is growing at a staggering rate. In 2022 it is expected to reach 145 million US dollars. Which means in order to stay...

What does a go-to-market mean? Utilized to launch a product, service or a business and often referred to as a go-to-market strategy (GTM...

An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...

What is employee advocacy and how do marketers win with it? When employees organically amplify their company’s brand, product and...

Is Metaverse real? Since Facebook changed it's name to Meta last year, there has been so much conversation around the topic lately....

Today’s B2B customers don’t just want to be delighted and satisfied, they also want to feel confident, valued, respected and understood....

If you’re in business, you’ve heard of B2B competitive intelligence or CI right? According to Crayon, a leading CI platform company - it...

Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...

B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...

B2B buying process has evolved, especially since 2020. There have been radical changes in what modern buyer’s want and expect from their...

Understanding your b2b buyers better includes learning about various buying challenges they encounter during their purchase...

Will ecommerce continue to grow? The short answer is Yes. Consumers are relying on digital commerce to shop for everything they need...

A sales and marketing consultant is a trained, qualified and a skilled professional that helps businesses grow locally, nationally and...

Keeping abreast of the latest ecommerce, technology and marketing trends is critical to your ecommerce tech business success. Whether you...

We’re in the middle of 2021 and slowly but surely the world economies are opening back up again. Restrictions are getting lifted and most...

I recently consulted with an ecommerce platform provider who had a very limited online presence. Their website wasn’t updated and their...